The Danish retailer of homewares and recreational goods, Søstrene Grene, is scheduled to establish a new location in London’s King’s Cross next month. The new store will be the franchise’s second site in London, and it is scheduled to debut on May 10.

Denmark is regarded as one of the happiest countries in the world, so the store’s design will embody the Danish idea of “hygge,” which is a concept of coziness that promotes satisfaction and comfort. It is achieved by implementing the store’s “Retail for the Senses” concept, which encourages consumers to take a minute to unwind while shopping and features soft lighting and classical music arranged in a calming, labyrinthine pattern.

Søstrene Grene’s CEO and co-owner, Mikkel Grene, has expressed his excitement about the brand’s rapid expansion throughout the UK in the Retail Bulletin, saying, “We are thrilled that Søstrene Grene is now firmly part of this.” London is renowned worldwide for its exceptional retail offering. The brand must open a second location in Central London in order to increase exposure, visibility, and growth. We are thrilled to announce King’s Cross as the location of our next store in the capital.

The new store will provide a broad selection of affordable, design-led goods, such as lifestyle products, craft and hobby supplies, and interior design items, all with a Scandinavian flair. By 2027, Søstrene Grene aims to have 500 outlets worldwide, greatly increasing its reach. The company intends to keep growing in the UK.

Read More: https://homendecoreuro.com/