One of Shenzhen’s first boutique street coffee shops, Lotta Cangsong Store, opened its doors in 2017. Ruhaus Studio started an iterative upgrade of the brand space in 2022, spending the next six months investigating all the possible combinations of product mix and space. Owing to outdated equipment, the Cangsong Store restoration was abruptly accelerated in April 2023.
The Italian word lotta, which means “battle,” symbolizes the owner’s bravery and tenacity in defending an unknown life.
The site’s entire usable surface is less than 10 m², making it a very small street-front storefront. Its width is 5.3 m, and its depth is 1.8 m. Because of this, the coffee bar’s design cannot be restricted to a flat surface; rather, it must incorporate three dimensions and make full use of available space. The building of the facade language and suspension mechanism was finished and the space’s capacity for temporary storage was increased. Considering the uncomfortable outside seating conditions during Shenzhen’s summer, four indoor seats were purposefully left so that customers could drink coffee more easily in hot and rainy weather in addition to satisfying the production of Italian-style, hand-brewed coffees.
In order to create a comprehensive brand presentation for the outside view, the team optimizes the front side for external presentation while displaying straightforward and striking visual identity displays through the internal surfaces framed by viewfinders. The coffee maker is oriented to face the patrons in the bar counter’s design, which makes it easier for them to see how coffee is extracted and increases the likelihood of engagement and communication between patrons and baristas.
One of the continuous design lines that Ruhaus Studio is promoting is the Nomadic Series, a design language that was created in response to the collapse of consumerism. Projects are started with preliminary development and research and then they are carried out in partnership with brands. through modifying the design process to guarantee that construction costs, design quality, precision, and design time are all balanced.
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